Share of sales from new-age D2C brands is exploding: Zepto’s Kaivalya Vohra

Zepto is seeing a surge of newer D2C brands capturing share even in the most traditional categories such as ghee, atta and oil, said Kaivalya Vohra, Co-founder of Zepto, at TechSparks 2025. By Shivani Verma Most of Zepto’s sales come from what one would expect: fruits, vegetables, atta,